Home staging

Home staging, or property enhancement, involves preparing a property for sale or rental. Its main objective is to reveal the property's potential by creating a harmonious, bright and neutral atmosphere that will appeal to a wide audience.

By encouraging buyers to visualise themselves in the property, this approach speeds up the sale while optimising the sale price.

In a property market as competitive as Paris, every detail counts. Home staging therefore becomes a real strategic lever for standing out from the crowd.

A carefully prepared property attracts more visitors and can sell up to 30% faster, particularly in central districts and prestigious neighbourhoods (Saint-Germain-des-Prés, 7th, 8th, 16th, etc.).

The cost of home staging varies depending on the size of the property, the scope of the work involved and the level of service required.

On average, you can expect to pay between 1% and 5% of the sale price.

Some agencies offer interior design coaching packages to help owners showcase their property, while others offer turnkey solutions, including furniture, accessories and professional photography.

Home staging and interior design serve different purposes.

The former aims to facilitate the sale of a property by making it appealing to as many people as possible, with neutral colours and a minimalist layout.

Interior design, on the other hand, seeks to personalise a space for the comfort and enjoyment of those who live there.

A home staging project is organised in several key stages:

1. Step 1: Assessment of the property and identification of areas for improvement.
   
   
   
2. Step 2: Depersonalisation and decluttering of spaces..
   
   
   
3. Step 3: Enhancement of spaces through appropriate furniture and careful staging..
   
   
   
4. Step 4: Professional photo shoot to showcase the property in property listings.

The ‘before and after’ visuals illustrate the spectacular transformation of a home. From a cluttered or impersonal interior, we move to a welcoming, elegant and balanced space.

These visual comparisons are powerful tools for persuading buyers and reinforce the credibility of the home stager's work.

The master bedroom deserves special attention.

Creating a soothing, refined and sophisticated atmosphere will evoke positive emotions from the moment visitors walk in. It is often in this room that buyers can most easily imagine themselves living.

Varenne Immobilier agencies, which specialise in the sale of exceptional properties in Paris, incorporate home staging into their core services.

Our teams work with experienced home stagers who are skilled at enhancing prestigious apartments and mansions to ensure optimal presentation and a quicker sale.

Absolutely. Home staging can also be used to modernise a property intended for rental, or simply to refresh its interior without undertaking major works.

It is an accessible and effective solution for breathing new life into a space and improving its perception.

Home staging involves preparing a property for sale to encourage a quick sale.

Home standing, on the other hand, refers to high-end decoration work designed to last and enhance a lifestyle, with no intention of reselling in the short term.